There can be TPU or moldings attached or you can reinforce the inside via suede for a stronger upper, but the only thing a knit shoe can have attached is taping or as Nike calls in Hyperfused overlays. The reason is knit isn’t suited for multiple textures. The cost would be prohibitive for a small run. Due to this I can’t attempt to fuse suede to knit on an upper. The problem is I’m making a small run of footwear. The first design shown below in the first picture was going to be a knit and suede model. I made two initial drawings (sketched free hand and then scanned in. The current shoe design does not have a name.

I wrote all of that to say that this growth has moved us to begin work on the private label footwear from ARCH. The sites are projected to hit a million visits by the end of 2017. Today the sites are attracting over 400,000 visits per month and the information on the site has appeared in publications from NPR/APR Marketplace, Benzinga and Portland Business Journal. At the time we were averaging right at 3000 visits per month. The business plan and direction was completed in October of 2016. I worked with Tayib of Housakicks and we recreated the entire business as a media company delivering in depth analysis of sneaker culture and the sneaker industry. In 2015 I saw the resell market shifting and without the capital to adjust and the loss of inventory I had to rewrite the business plan. As I was the liquidation and wholesale online department for the stores, I literally was wiped out of inventory which led to a drop of 700,000 per year to 200,000 per year in gross sales in 2016. I made the best of it, but at the same time as I was selling those shoes and running ARCH my wholesale business was being affected by the buyout of Okun’s Shoe Stores in Mississippi by Jimmy Jazz. The shoes read size 13 on the size 12 label but people basically had to size a half size down to order. I had great pictures and the shoes garnered amazing feedback as I listed them as size 12 (runs small) on Amazon to distribute the shoes. It was a confusing and frustrating process. The reality was that the shoes were size 7-12 and they ran extremely small. The manufacturer labeled the shoes as US Size 8-13. The last used where Chinese size 41 to 46, Which placed the shoe at a size 8 to 12 on the outsole attached.

The project was wrought with errors from the manufacturer. Three years ago in 2015 I made the last shoe from ARCH.

A few weeks ago I began looking at the development of another ARCH Sneaker.

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